Advertising With Google
In 2023, the American Pet Products Association (APPA) estimated that pet parents in the United States spent $140 billion on pet products and services for their furry family members. That’s over $10 billion more than was spent on our pets in 2022, and APPA predicts that we will spend at least $150.6 billion on our pets in 2024.
All of that is to say that, at the end of the day, pet parents adore their furry critters and are willing to invest in products and services that they believe will benefit their happiness and well-being. The pet care industry has a lot of market potential with many barriers to entry, but pet parents are always on the lookout for excellent and reliable service.
To let your local pet parents know that your business is just what they’re looking for, it’s essential to understand the tools you have at your disposal to advertise your pet care business effectively and to the largest audience possible. In today’s lesson, we’ll look at Google Ads, how they can benefit your business, and how to best utilize them.
Do More For Your Business
As of 2023, Google is by far the most popular search engine in the world. It boasts 80% of the world’s search market shares and captures almost 95% of all mobile search traffic. With these whopping statistics in mind, Google’s vast network of websites, and millions of daily users, it is clear that Google Ads offers unparalleled opportunities for businesses to connect with potential customers. Investing in an ad campaign for your pet care business with them is a no-brainer!
Google Ads is a paid service that Google offers in tandem with a suite full of other tools geared toward making your business successful. By leveraging the power of Google's search engine and display network, whether you're looking to drive traffic to your website, generate leads, or boost sales, Google Ads can help you to do it all.
One of the major perks of Google Ads is that pet care businesses like yours can create locally targeted ads that reach the right people at the right time. Google helps you to accomplish this by allowing you to target specific demographics, locations, and interests. This means that your ads will only be shown to people who are most likely to be interested in your pet care services.
They can also help increase your business's visibility by ensuring your ads appear at the top of search results pages. By targeting specific keywords related to your pet care business, potential pet parents will see your ads before they can see any other search results, making it easier for them to connect with you and giving you a massive advantage over the competition.
Another aspect of Google Ads that makes it an invaluable resource to its users is the detailed analytics it provides that allows you to track the success of your advertising campaign. You can track everything from how many people clicked on your ad to how long they stayed on your website.
With so many great assets in one place, you may wonder how much an advertising campaign with Google Ads might cost you. Luckily, Google gives you control and lets you determine your budget. You only pay when someone clicks on your ad, which means you're not wasting money on advertising to people who aren't interested in your services.
With a vast number of potential pet parents within your reach and an overabundance of features at your fingertips, Google Ads can help you achieve all your goals and more in just a few simple steps.
The Ins and Outs
To create an effective and far-reaching advertising campaign through Google Ads, you must first create an account if you do not already have one. As you set up your account, you will need to provide some basic information about your business along with your payment details.
After you get your account with Google Ads situated, you must decide on the type of campaign you want to run. Google Ads offers several different campaign types to choose from, including search, display, video, shopping, and app campaigns. Once you’ve narrowed down the kind of campaign you want to run, you will also be given a variety of formats to pick from for your ad, with options ranging from text, image, or video ads. Choose the campaign type and ad format that best suits your business and your advertising goals.
Once you determine the fundamental building blocks of your ad campaign, you need to define your target audience. Google Ads comes equipped with different targeting options that can focus on demographics, interests, and behaviors, so you will want to consider what potential pet parents in your area might be interested in and what they might be searching for concerning their pets. To this end, you can also create ad groups within each of your ad campaigns centered around different themes or products. This will help you to further connect with your audience with ads that resonate with their needs and interests seamlessly.
The next step to a successful ad campaign is to craft compelling copy that will convey what is unique about your business and encourage pet parents to click through to your website. You want the copy for your ad to be concise and with information that is easy to digest. Don’t let your need for conciseness keep the personality out of writing, however, and be sure to implement a firm tone of voice to your copy that adds plenty of character to your ad to make your business stand out from the rest.
After completing the above steps, the next decision you will need to make is about the budgeting for your ad campaign. Determine how much you want to spend overall and set your daily budget as required.
Once that is done, your advertising campaign is ready to launch! Once you have released it to the masses, be sure to track its performance using Google Ads Analytics. It will help you to monitor your ad campaigns regularly and offers tools to best optimize results for your ads that will help you to make any necessary tweaks and adjustments.
The world wide web is a sea full of potential pet parents that are just waiting to be caught in your ad’s net so they can fall in love with everything you and your business have to offer. Google is handing you the boat, the tools to craft the net, and every strategy you need to bring home a delicious feast. So get out there and get fishing!
